Branding & Shopify Site for Lifestyle Consultant
Shopify Design & Development
Build a brand identity & website for an already established business where clients can easily book appointments & manage their memberships.
Can Shopify work for service based businesses? It sure can! Axelle & Isabelle, co-owners of the educational consulting agency L’Agence French, came to me looking for an elegant brand identity for their already established business and a website for customers to book, and manage their appointments. They already had a thriving business, but no website or systems in place, and were looking to simplify their business practices both for themselves and their clients.
We first took a deep dive into the values and personality of the brand and developed a logo, color palette and font guide to reflect the elegance and refinement of their consultancy offerings. Playing off of their original, DIY logo, we modified it to better fit their aesthetic, and designed complementary sub logos and monograms that they could use on social media and in email.
Then we created a service based website for them on the Shopify platform! The website design was simple yet bold, leaning heavily on French influences and incorporating lots of white space.
I custom created a booking system for them so that clients could book their own tutoring or consulting appointments with ease, with much of the process automated, freeing up loads of time for these busy business owners.
A bit of custom code went a long way to create a Members-Only section for clients who are on monthly memberships, so that only members had access to certain offerings and pricing.
Shopify isn’t often used for service based businesses but it works wonderfully here in showcasing the business, offering subscription based products, one-time purchase products, and booked appointments.