Shopify Website Design for Jewelry Brand

Shopify Website Design for Jewelry Brand
Earthy Color Palette for Shopify Web Design
AW Shopify Product Page 3

Company Name

delicate & layered



Project Type

ecommerce website design




create an understated and feminine website to enhance the delicate details of this brands dainty jewelry.

Camille from Delicate and Layered Jewelry came to me looking to create their own ecommerce jewelry store, after experiencing lots of success with their Etsy shop.  Additionally, we worked together to define the brand’s look and feel. Freed from the limitations of the Etsy platform, Camille was ready to have a site that reflected the essence of her jewelry brand.

We created a simple color palette for this Shopify store that focused on black, white and earthy tones that created a neutral backdrop for their jewelry.  Beautiful photography showed the intricate details of her gorgeous jewelry.

We organized the jewelry into strategic categories to show visitors the different ways the jewelry could be gifted, and included the many, many happy reviews from previous customers for social proof.

Finally, we integrated Camille’s products with Google Shopping, for an extra way for customers to find her.